SlumDog Millionaire. The cinema trailer

The USP (Unique Selling Point) for the film SlumDog Millionaire is the director Danny Boyle and the writer who also wrote The Full Monty. From the trailer i feel that the film is going to be about a boy from a poor country like India who goes on a quiz show and wins lots of money goes back to India, meets a girl and falls in love with her but they shouldn't be together. The film is sort like a love story which the public will like.

The messages that are put across in the film trailer are a boy that lives in the slums in India comes over to England goes on a quiz show. He is really intelligent and wins all the money. He goes back to the slums of India and meets a girl and falls in love with her. This makes in audience interested in watching the film as people will be interested in watching how this boy from india is so smart.

The elements in the trailer to SlumDog Millionaire are love and hate, Lost and found, romance and winning. This areas will appeal to different types of audiences and will attract people to watch the film as they are things that happen in everyday life and people can relate to them.

Slumdog millionaire had a limited release which is called an art-house release and after it had been out for a while it changed over to become a universal film which is called a mainstream release. This was due to the amount of people that watched it. This meant that more cinemas over England show the movie with the producers and film makers did not expect to happen to the film due to film not having very well known actors in the film and also not using specialist/ normal filming equipment to produce the film.

Distribution and Marketing

Marketing Campaign

Slumdog Millionaire was released as a mainstream film. It was released in cinemas all over England and the world which means that the producers and directors must have had trust that the film was going to be a big hit and the cinemas. The budget for the film was £8 million. It was produced as an art-based film but the more it got shown the public made it become a mainstream film. The public and film makers didn't have a high expectation for the film so they only released it in a number of cinemas. After the film being out a while the producers realized that it was a big hit and made it a mainstream film. Slumdog Millionaire crossed over from being a art-house film to a mainstream film.

The director of Slumdog Millionaire is Danny Boyal. They choose him to give interviews, radio and magazine interviews because he has directed other films that had been a success. This would draw the public into watching the interviews and reading the magazine articles and they are more than likely to want to go and watch the film. This is another good way to get the public to know about the film and go and watch it. They may ask other people if they have heard about it and persuade them to watch the film as well.

The film was advertised on TV and radio. The public that hear about the film may spread the word to other people and then the film is spread around my word of mouth.

Target Audience

Slumdog millionaire was released in the UK on the 9th January 2008. Slumdog was released at the beginning of the year and as there are not many films released at this time, this means people would go to see it. The film would stick in peoples minds that they had seen it as there is not much else to go and see at the cinema.

Poster to SLumDog Millionaire

Analysing SlumDog Millionaire Poster

I feel that this film poster helps the audience to learn more about the film. The man and women standing offset in the poster look happy, like they are celebrating something also there is confetti falling over them. The man looks happy and much more exited about something that the women. She seems to be very shy and quiet. The man seems to have what looks like english cloths on. The women looks to have Indian traditional cloths on which will add to the film being set in India.

The bright colours of the title is very eye catching and also the pink and blue are complementary colours. At the bottom of the poster is the Who Wants To Be A Millionaire game show layout. This gives the poster a feeling that the film is going to be a big game.

SLUMDOG = slum means poor / the slums in India and dog meaning, a dog and they are comparing the people who live in the slums in India to dogs meaning that they live in poverty.

The director of SlumDog Millionaire is Danny Boyle. His name is written at the top of the poster to stand out to the audience. He is quite a well know director and I feel that this is why his mane is so clear at the top of the poster.