The USP (Unique Selling Point) for the film SlumDog Millionaire is the director Danny Boyle and the writer who also wrote The Full Monty. From the trailer i feel that the film is going to be about a boy from a poor country like India who goes on a quiz show and wins lots of money goes back to India, meets a girl and falls in love with her but they shouldn't be together. The film is sort like a love story which the public will like.
The messages that are put across in the film trailer are a boy that lives in the slums in India comes over to England goes on a quiz show. He is really intelligent and wins all the money. He goes back to the slums of India and meets a girl and falls in love with her. This makes in audience interested in watching the film as people will be interested in watching how this boy from india is so smart.
The elements in the trailer to SlumDog Millionaire are love and hate, Lost and found, romance and winning. This areas will appeal to different types of audiences and will attract people to watch the film as they are things that happen in everyday life and people can relate to them.
Slumdog millionaire had a limited release which is called an art-house release and after it had been out for a while it changed over to become a universal film which is called a mainstream release. This was due to the amount of people that watched it. This meant that more cinemas over England show the movie with the producers and film makers did not expect to happen to the film due to film not having very well known actors in the film and also not using specialist/ normal filming equipment to produce the film.
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