Exhibition

Slumdog millionaire was released on 9th January 2009 as an art-house film, but short after being released it crossed over and became and main stream film. This was due to that amount of viewers wanted to see the film. In the opening weekend Slumdog made £2 million in the UK by 11th January 2009 and also was shown in 324 screens over the UK.

Slumdog millionaire was launched as a new independent movie in the UK. PATHE wanted to use online marketing to build awareness to the public about the film. Also targeting it at niche audiences such as Indian movie lovers and enthusiasts and followers of Danny Boyle.

Slumdog millionaire was re- released due to it smashing the box office records by winning 7 Bafta awards and 8 oscars. This made the public think about how good the film must be and made more and more people go and see the film which bought up the film viewing rates again.